Easy to load, read and navigate, mobile-friendly websites are specifically designed for easy access by a variety of devices. Consider the sheer amount of potential customers who are using mobile devices, and you’ll understand why it’s important to consider this style of web design. Here are the basic advantages and disadvantages of a more mobile-centric approach.
Mobile-friendly websites draw in a larger percentage of searches, and are far easier to navigate with smartphones and tablets. An optimized website is typically easy to read
, both with mobile devices and desktops. With some creative use of design elements, a website can be optimized for both mobile and desktop viewing. A mobile-friendly site targets some of the most important elements needed for a higher conversion rate
It can be more time consuming to create a mobile-optimized website. Often, you will have to completely redesign some of the most effective desktop elements in order to adapt to a mobile device. However, because the number of mobile users
continues to rise steadily, making your website mobile-friendly is probably a worthy investment.