Implementing a strong social media strategy will help you drastically improve brand recognition for your business. This is because you will be able to reach a broader audience of consumers. You should start by creating social media profiles for your business and getting everyone, including employees, business partners and sponsors, to “like” and “share” your page. Every post that gets shared will be introduced to a new network of individuals who could become your next customers.
Posting on social media also improves search engine optimization, which is important for driving more people to your website. Social Media Examiner reports that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings.
Customers also appreciate when businesses engage with them by responding to comments and answering their questions. Utilizing social platforms helps humanize your company and provide the best experience for your clients.
More traditional forms of marketing (i.e., print, broadcast, direct mail) can be much more expensive to implement. They also tend to have much lower response rates than marketing through social media, and it can be difficult to measure your return on investment.