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The Importance of Video Content
The Ultimate Guide to Higher ROI on Ad Spend
May 3, 2019
If you’re a business looking to promote your brand, developing video content will play an important role in your marketing strategy. Video is progressing rapidly and therefore is a great investment. A recent study found that 85% of all internet users watched online video monthly. Video is super versatile and is one of the most profitable digital marketing tools available. 
How Important is Video Content for a Business?
People want to see your product in action! In fact, statistics show that 54% of consumers want to see more video content from the brands that they support.
YouTube is now the second largest search engine on the web, yet many businesses often neglect this important marketing tool. The value of this platform demands that you include it as part of your content marketing plan. Social media sites like Facebook and Instagram also play an important role in reaching a broader base of consumers. Utilizing all of these marketing tools helps your brand create something different that can start some really important conversations.
What are the Benefits of using Video in your Business?
Whether it’s through your blog, Instagram page or YouTube channel, consumers expect to see video content from the brands they love. According to the 2018 State of Social Video Marketing Trends report, 73% of consumers state that a brand’s social media presence has influenced them when making a purchasing decision. Simply adding a product video on your landing page is enough to increase conversions by 80%.
Videos are also a great way to build trust and establish long-term relationships with your customers. People don’t care only about what you’re selling. They care about getting interesting and useful information that helps them solve their problems. This new era demands that brands place more emphasis on what the customer needs. Video content is a great way to connect with your audience, because it gives people insight into your business and is a great way to keep them engaged.
How can Videos be used to Grow Your Brand (ex. educational, informational, promotional, funny, action)?
98% of users indicate that they have watched an explainer video to learn more about a brand’s products and services. Currently people are inundated with advertisements from companies competing for their business. Videos (specifically animated videos) are a great way to break through the clutter. Whether you choose to be funny, informative, educational, etc., choose the voice that best represents your brand and your audience.
People today are just too busy to read product descriptions or long paragraphs about your services. Video content is a great way to improve your competitive advantage and keep your consumers happy!

Make sure you follow us on social media for more tips and tricks on using content marketing to grow your brand.
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