Whether it’s through your blog, Instagram page or YouTube channel, consumers expect to see video content from the brands they love. According to the 2018 State of Social Video Marketing Trends report, 73%
of consumers state that a brand’s social media presence has influenced them when making a purchasing decision. Simply adding a product video on your landing page is enough to increase conversions by 80%
Videos are also a great way to build trust and establish long-term relationships with your customers. People don’t care only about what you’re selling. They care about getting interesting and useful information that helps them solve their problems. This new era demands that brands place more emphasis on what the customer needs. Video content is a great way to connect with your audience, because it gives people insight into your business and is a great way to keep them engaged.