Websites that can be viewed only on a desktop cannot effectively convert your visitors into buyers. Such sites have obscured CTAs (calls to action), users have a difficult time navigating the website to the contact page, and it’s challenging to click on links. According to Google
, approximately 61 percent of your visitors won’t return to your website if they have trouble accessing it. What’s more, 40 percent of them will be more likely to do business with your competitor’s.