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Google PPC vs. Facebook-Which is Better?
The Ultimate Guide to Higher ROI on Ad Spend
May 17, 2019
We are in the era of online marketing. If you want to reach a large audience, you have to adopt the right online marketing strategy. Most business owners find it hard to choose between Google PPC and Facebook ads. When deciding between Google PPC vs. Facebook ads, you should start by learning and understanding the advantages of both platforms and their disadvantages.
Google PPC 
Google is the largest PPC advertising platform in the world. It is so popular that it also goes by the name “paid search” despite the fact that other search engines offer similar advertising services. It involves using keywords and search phrases commonly used on search engines. The ads appear alongside search engine results. Every time a visitor clicks on the ad, the advertiser is billed a certain amount of money.  
Advantages of Google PPC
A large audience
Established in 1998, Google is the leading search engine and pay per click (PPC) platform in the world. It is used by more than 70% of all online users. Google receives an average of 40,000 search queries every second and this translates to approximately 3.5 billion search queries per day.

Effective and Affordable
While using Google PPC, the effectiveness of advertising does not depend on your advertising budget but on the quality of your ads and their relevance to the target market. Therefore, the platform offers a level ground for big and small companies with different marketing budgets.

Wide Range of Ads Designs
Even though PPC ads on Google are text-based, advertisers have access to numerous features that can help improve the appearance of their ads. Features such as site links, ad extensions, shopping ads, and location targeting are available.
Disadvantages of Google PPC
People Often Ignore Sponsored Ads
It is estimated that over 60% of people viewing a page at any given time will ignore the ads presented to them. This statistic may be discouraging to someone who has well-constructed ads and hopes to make use of them.

Some People People Are Skeptical of Adverts
Not only do many people simply scroll past ads; some downright distrust them altogether. As a result, many people make use of programs like AdBlocker to stop ads from bombarding them. At one point, it was estimated that over 30% of all ads plastered across the web would be shielded by these ad-blocking programs.
Facebook Ads 
Facebook is a social media giant, and it is used by millions of people across the world. Facebook collects a lot of data from users based on the pages they visit and can categorize the users based on their preferences. 
Advantages of marketing on Facebook
Access to Many Clients
Facebook receives approximately 1.56 billion active daily users. This is about 1/5 of the world’s population. This statistic does not include non-active Facebook members. People share details of their lives on Facebook, making it easy to target the relevant audience.

Visual Platform
Unlike the text-based Google PPC, Facebook is highly visual and appealing. Facebook Ads blend in very well with videos and images on the platform. The more appealing an advert, the higher the effect on the audience.

Incredible Return on Investment (ROI)
Experienced advertisers can stretch a small budget on Facebook and receive excellent marketing results. Though advertising budgets vary from one business to another, it is relatively affordable to advertise on Facebook and enjoy good results.
Disadvantages of Facebook Ads
They Don’t always Catch People’s Attention
As mentioned earlier, the hard truth is that many people choose simply to ignore ads. This might not be the platform’s fault so much as it is people’s desire to spend their attention elsewhere. Nevertheless, because advertising on Facebook can be expensive depending upon your industry and business goals, this is something worth keeping in mind.

Competition is everywhere
It may certainly be true that Facebook is an enormous and potentially lucrative platform teeming with thousands of potential customers; however, it is important to remember that your competitors are on to this as well, meaning you may have to put in extra effort into standing out.
Which Platform Should You Use?
Both Google PPC and Facebook ads come with immense functionalities and benefits. Which is better for you will depend upon a couple factors: your goals, your budget, and your audience. Remember, though, that you do not have to limit your business to one platform. Adopting both strategies will help you outsmart your competition. To get started, get in touch with an Endless Revenue Marketing professional today. 
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