A large audience
Established in 1998, Google is the leading search engine and pay per click (PPC) platform in the world. It is used by more than 70% of all online users. Google receives an average of 40,000 search queries every second and this translates to approximately 3.5 billion search queries per day
Effective and Affordable
While using Google PPC, the effectiveness of advertising does not depend on your advertising budget but on the quality of your ads and their relevance to the target market. Therefore, the platform offers a level ground for big and small companies with different marketing budgets.
Wide Range of Ads Designs
Even though PPC ads on Google are text-based, advertisers have access to numerous features that can help improve the appearance of their ads. Features such as site links, ad extensions, shopping ads, and location targeting are available.