There are countless different types of contests you can launch. If you want your contest to help your business, you need to decide which type of contest would best engage your target audience.
Here are a few kinds of contests you can run with ease:
Social media contests
There are over 3.2 billion social media users
across the world, and this number is only expected to grow. Draw these users to your page by using your social media accounts to create a contest.
When you create a social media contest, your followers will not be the only ones winning. You will gain new followers and increase your brand loyalty and recognition.
Create a social media contest where people post comments, make videos, or show pictures using a hashtag that is specific to your brand. People who see your hashtag will be intrigued and want to click to find out more information. This will help you interact with your current audience while also reaching new users.
An easy way to boost your customer engagement is to host a giveaway. Everyone loves winning prizes! The chance the win big in a giveaway is enough to get your customers talking about your company.
Set a time limit on your giveaway to give your consumers a sense of urgency, and ask them to take an action step like sharing the giveaway online, subscribing to your email, or following your social media accounts in order to enter.
Offer a contest for customers who leave a review on your website or social media page. You can enter anyone who leaves a review within a certain window of time the chance to win a prize. Review contests are great for your business because they encourage your customers to recall positive interactions they have had with your company and they show prospective customers that your brand is trustworthy.