Although post boosting can help build and track customer engagement, it is not flexible enough to help businesses meet their other marketing objectives.
If you are only after likes, reactions, comments, and shares, then boosting your posts can be advantageous. However, if you want to achieve these goals as well as other goals like conversions, views, link clicks, and other metrics, then you should consider using more helpful tools like Facebook’s Ad Manager
The next time you find yourself with a perfect Facebook post ready to share, and you are asking yourself if you should say yes or no to boosting your post, just say no. Your future company growth and your wallet will thank you.