The chief difference between B2B and B2C is the clientele of the business who is implementing the marketing strategy.
B2B, which stands for business-to-business, refers to businesses who market their products and services to other businesses.
Instead of targeting individual consumers, businesses that use B2B sell to different companies. For instance, a business that specializes in designing security software might sell its software to health care organizations looking to protect their data.
B2C, also known as business-to-consumer, is used by businesses who sell to individual buyers rather than other companies.
This type of marketing is the most common, and it encompasses everything from car companies that sell vehicles to families to fast food restaurants that try to get consumers to buy their hamburgers.
While both B2B and B2C marketing are similar, it is essential for you to understand the different roles each type can play when you are developing your marketing strategy.