If you have customers at the beginning of the sale process, and customers at the end of a sale process, chances are they will want different kinds of information to be sent to them. By setting up lists
for email marketing, you are able to determine what kinds of emails they should be receiving, and when. This ensures that your clients are never being overloaded with unnecessary information, and helps to show your customers that you are committed to personalizing their experience.
To make marketing through email for businesses more interesting for the customer, try sending out marketing campaigns that discuss a variety of topics, such as promotions, sales, or educational content.