Good keywords are known as the one of the best SEO tactics. However, like all marketing campaigns, you must do some research before throwing random keywords onto your website. You can start your research by creating a list of topics
relevant to your company. Once you have determined the topics, you can start a list of all the keywords that relate to the topics.
For example, if you sell clothes, your topics can be shirts, pants, and shoes. Then, your keywords can be tank top, jeans, and flats. Once you have identified keywords, you should google them. Find out what comes up organically. Then make a list of the most successful and relevant keywords. Those are the ones that should be used on your site.