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Importance of Retargeting Customers to Your Business
Importance of Retargeting Customers to Your Business
marketing strategy
October 18, 2018
As much as we would love for this to be a reality, every single consumer who visits our websites will not convert. Sometimes consumers will visit your website, view multiple pages, and check out your products, but they will still leave your website without making a purchase, subscribing to an email list, or taking any other actionable step. When this inevitably happens, do not consider those visitors to be a lost cause. Through the process of retargeting, you can help these consumers to eventually make a purchase or accomplish your target objective.

Over 75% of online orders are abandoned in online shopping carts. While it is easy to look at this number and feel discouraged, it is important to know that using methods for retargeting, these website visitors can still be turned into customers.

Retargeting allows you to send ads via social media or other tools to consumers who have interacted with your site, keeping your brand at the forefront of their mind if they need a product or service your company offers and prompting them to reconsider their abandoned items.

Here are a few retargeting statistics and reasons why launching a retargeting campaign can help your business:
Targeted Advertising
Whether a person has visited your website, searched for your brand, or opened one of your emails, you can use retargeting campaigns to target and reach out to these future customers. Retargeting ads are 76% more likely to get clicks than regular ads.
One of the benefits of retargeting campaigns is that it sends ads to people who have already interacted with your brand, meaning they have shown at least a little interest in your brand. Some of these consumers have even gone as far as to place items in their online shopping cart. With retargeting campaigns, consumers who view your ads are unlikely to ignore or become annoyed by your ads because they are already aware of your company. 

Retargeting can improve your ad response rate by up to 400%. When you launch a retargeting campaign, you can send ads to an audience that will be receptive of your message, leading to more clicks and, ultimately, more sales.
Brand Awareness
Retargeting campaigns can boost your brand awareness, which can help improve your profitability. With retargeting ads, potential customers are reminded that your brand is an option when they are making future purchases. These ads will encourage consumers to look up your brand when they are ready to make a purchase or enlist one of your services. In fact, retargeting ads can lead to an increase of as much as 1046% in brand searches. You cannot argue with these stats about retargeting. If you want your brand to be a priority, you need to create a retargeting campaign.
Conversions
Retargeting campaigns have been shown to boost conversion rates. Consumers who visit a website through retargeting campaigns are 70% more likely to convert than those who view a regular, cold advertisement. These consumers are already primed, so when they are ready to actually make a purchase or subscribe to your services, your brand will be a favorable option for them to choose. 

Many people who visit a website for the first time are just browsing. Retargeting allows your business to stand out when these consumers are done browsing and ready to buy. If you want to increase your conversion rate and help consumers to take action steps on your website, you should implement a retargeting campaign. Retargeting is guaranteed to improve your conversion rate and help you gain back consumers who have interacted with your brand.

For more information about retargeting or for help launching a retargeting campaign that will build your brand awareness and boost your conversion rate, contact Endless Revenue Marketing.
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