Social media is essentially a platform for your company to brand itself. From your photos to daily posts, you are cultivating how customers see you. The copy you use is an essential part of this equation
. When creating social media posts, the words you use can either inspire potential customers to take action, or turn them off from your company entirely. You should shoot for the former, rather than the latter.
Since social media is so personal, you should write your copy like you are sitting next to your customers and just having a conversation. You should sound like a trusted friend, not an uptight professional. With that in mind, how you start the conversation
is crucial. The most important part of any post is the first sentence. Between work, family, and the stress of life, people don’t have time to waste on terrible posts. You can reel customers in by starting with an interesting one liner; for example, pose a question or use shock and awe. This will get your followers attention, and lead them to your call for action.