First and foremost, always use an image! While a plain text update can get your message across, potential customers are more likely engage with something that has some form of media attached to it. Facebook photo ads
allow you to include 125 characters of text plus a headline and link description, as well as a call-to-action button like ‘Shop Now’ or ‘Send Message.’
are a good way to feature different products or explain a step-by-step process. With this ad, Facebook lets you include up to 10 images or videos, each with their own link, all in one ad. Your business can use different elements in your carousel ad to present a compelling, effective story or message.
Another way to reach customers, and maybe one of the more effective ways, is through video.
Facebook video lets you reach people that would otherwise be difficult or expensive to reach on TV, such as young adults. Compared to TV, Facebook video reaches 37% more Americans
aged 18-24. A quick 10-15 second video has the ability to catch the attention of potential customers in a fun, fast-paced way.