Whether a person has visited your website, searched for your brand, or opened one of your emails, you can use retargeting campaigns to target and reach out to these future customers. Retargeting ads are 76% more likely
to get clicks than regular ads.
One of the benefits of retargeting campaigns is that it sends ads to people who have already interacted with your brand, meaning they have shown at least a little interest in your brand. Some of these consumers have even gone as far as to place items in their online shopping cart. With retargeting campaigns, consumers who view your ads are unlikely to ignore or become annoyed by your ads because they are already aware of your company.
Retargeting can improve your ad response rate by up to 400%
. When you launch a retargeting campaign, you can send ads to an audience that will be receptive of your message, leading to more clicks and, ultimately, more sales.