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Retargeting Campaigns
Retargeting is as simple as it sounds. You must be retargeting to potential customers who have visited your site or not checked out.
How it works...
  •  We add a pixel on your site: Inside Facebook we take a piece of code called a pixel and put it on your website so we can track who has seen what on your website.
  •  We then let the data work: Letting it track allows us to gather potential customers to retarget to.
  •  We create new ads: These ads are for this custom audience that has seen your website and for them to take the desired action.
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