If you have completed all the items above, but are still seeking ad spend help, you likely aren’t presenting a clear call to action
. Whether you have created a sweet video that evokes heartfelt emotions, or have hilarious copy, your advertisement will not be successful unless you have a compelling call to action. Your advertisement should include either a link to your website, a phone number to call, or an email the customer can contact. You call to action can be intertwined with your hilarious copy, or can be an interactive part of your image. As long as it is visible, compelling, and clear to the customer, they will likely click on your call to action, hopefully turning them from leads to customers.
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