One of the most important aspects to consider when developing your brand is your company’s logo. Everything from the color choice
to your logo’s placement can influence your brand recognition and the associations consumers make with your brand. Your website visitors and customers will remember your logo when they think of your brand, and your logo will be used with every single tool or channel that you use for marketing. Therefore, it is crucial for you to develop a memorable logo that will stand out to your consumers.
If you are designing a new logo for your company, you should consider using an animated logo. Animated logos incorporate more features than just a simple design and color scheme, which will help your customers remember it long after their initial interactions with your brand. Incorporating an animated logo on your website and other online channels will help you improve consumer engagement and brand perception, increase your brand awareness, and present your brand consistently.