CTAs are the key to increasing conversions because they lead your potential customers exactly where you want them to go. In many ways, your call to action is a bridge between a lead or your customer’s initial interest in your products or services and a conversion. Someone who visits your site because they are looking for a specific product will see your CTA buttons asking them to sign up for a subscription, watch a video, or browse your products, providing them with a direct and easy way to take those steps.
CTAs are important because they help consumers find their desired content or information, increasing the likelihood of a conversion. Without a call to action, when users visit your website, they will have to navigate the site on their own and try to figure out how to get the information they need. This could lead to an increased bounce rate. When you provide a clear call to action with keywords that your users will understand, you will be able to guide them to the content they want and prevent them from leaving your site without responding in any way or taking any action.